Today I want to talk about a fundamental aspect of Business Intelligence that we sometimes tend to forget:
Behind every data, graph or report, there are real people.
In our world of numbers, analysis and trends, it is crucial to remember that we are ultimately making decisions that will affect human beings.
Business Intelligence (BI) is a powerful tool that allows us to analyze data, discover patterns, and make more informed decisions.
However, as we dive into the world of KPIs, metrics and projections, it’s easy to lose sight that the numbers represent the activity of real people, both customers and employees.
Here are some reasons to remember this core BI principle:
1. Better Customer Experience:
When we remember that behind every data point is a customer with needs and expectations, we are more inclined to make decisions that improve their experience. BI allows us to understand our customers, their preferences and their behaviors, which in turn helps us offer them better products and services.
2. Human resources management:
Internally, BI is also applied to human resources management. Data on employee performance, job satisfaction, and employee turnover, for example, is vital to an organization’s success.
Remembering that these numbers represent individuals with careers and aspirations helps us make more equitable and humane decisions.
3. Ethics and Responsibility:
4. Effective communication:
Let's keep analyzing data, but never forget that it's also about people!
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