We are entering a new era of innovation where process automation is a key factor in the productivity of our daily actions.
While it is true that there is still some “uncertainty” towards artificial intelligence, in this article today I want to talk to you about the benefits of implementing this technology in your business processes and how you can take advantage of the advantages of artificial intelligence to reduce costs and increase your productivity.
First let's look at the concept of artificial intelligence
The Gartner company defines artificial intelligence in the following way:
“Artificial intelligence (AI) applies advanced analytics and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take action.”
Among the current applications of artificial intelligence we can mention:
- Autonomous vehicles.
- Bots and digital assistants.
- Recommendation engines (for example: the catalog of preferences on streaming platforms)
- Spam filters.
- Smart home technologies.
- Medical data analysis.
When seeing these real examples of the implementation of artificial intelligence (which are already part of our daily lives), various questions arise, however, we are going to focus on a particular question related to the use of this technology in current organizations:
How to take advantage of the benefits of artificial intelligence in marketing and sales processes?
- Continuous availability: processes programmed with artificial intelligence can operate 24 hours a day without interruption, increasing the productivity and efficiency of operations.
Immediate attention: by implementing a customer service system with artificial intelligence, you can obtain real-time insights to provide personalized shopping experiences taking into account frequently asked questions and real-time interactions. - Process automation: one of the benefits of artificial intelligence is cost savings on repetitive tasks, which allows more work to be done in less time, generating optimized and organized processes.
- Faster and more accurate decisions: Artificial intelligence collects, analyzes and processes a wide set of data from various sources, to identify patterns, optimize the customer journey, predict effects and results, make recommendations for pricing, offers and promotions.
Would you like to boost your business sales with artificial intelligence and machine learning?
In marketing and sales processes, artificial intelligence makes it possible to compare a large volume of information to establish audiences, potential clients, market changes according to customer behaviors and trends.
Ready to grow your business with us? Let’s start boosting sales in your business.
